Dammit, Mike. We’ve been over this.
The last time I had written about Mike Bianchi, a sports columnist for the Orlando Sentinel who treats the state of Mississippi with more contempt than the Koch brothers treat a value item in a McDonald’s, he was set to release yet another article citing the television markets of Tampa and Orlando as reasonable cause for UCF and USF to replace “deadwood” schools like Ole Miss and Mississippi State in the SEC. Now he’s gone and written one more article to the same degree, because this horse just isn’t dead yet.
Let’s get one thing out of the way first. Bianchi isn’t wrong. The television markets of Tampa and Orlando are far bigger than Jackson’s, much less Oxford or Starkville. The thing I don’t understand is that with Bianchi’s vastly superior audience, he’s still trying to agitate Mississippians through his clickbait articles.
Let’s get one more thing straight, though, this is no longer about football. This is about one man’s throwing of stones at Mississippi from his glass Florida house, most likely accommodated with a sit-down shower installed by the previous owners.
Is Mike Bianchi’s readership in South Florida so low that he has to pull clicks from Mississippi, a place he claims he was surprised even had the internet? And if that’s true, what exactly does that say about how his local readers feel about him?
I can’t answer these questions. Is Mike Bianchi an asshole? Yes. I can answer that one.
At first I was angry with Bianchi because he was hoisting his local programs up on his shoulders while dragging my beloved program (and nothing close to beloved program, but from Mississippi nonetheless so I’ll defend them) through the Mississippi mud. How dare Bianchi claim that UCF and USF deserved to be in the SEC over Mississippi’s teams, who at the time were experiencing almost unprecedented success?
His logic was sound though. Ole Miss and Mississippi State came into the SEC over 100 years ago and being in the SEC has no doubt benefitted both programs through national exposure that they normally wouldn’t have achieved in the local markets. Now that the Rebels and Bulldogs are experiencing such high success on the football field, it’s easy to see how in hindsight Bianchi can watch our success from the bar at a Jimmy Buffett’s Cheeseburger in Paradise and think, “that should be us.”
The problem with Bianchi’s writing isn’t his logic, it’s his rhetoric when it comes to Mississippians.
Bianchi could have easily written out a fact-driven column about television statistics and how USF and UCF’s markets are better suited for Power-5 football, he didn’t though. Instead, Bianchi insists on making fun of Mississippians in the process with derogatory comments and jokes that Jeff Foxworthy wouldn’t even grin at.
“I didn’t know so many Mississippians had Internet access.”
“More than 60 million people per year visit Orlando whereas the only people who visit Mississippi are Buford and Betty Joe Cooter’s cousins from Muscle Shoals.”
Just a few of the things Bianchi has said about Mississippians while he so desperately wants our clicks, our success. Bianchi has a skewed view of Mississippi. Sure, we have our hicks here and there, I’d be very willing to bet Florida has more of them though.
Mississippi is a place rich in culture, we gave America the Blues and eventually Rock ‘n’ Roll. Florida gave us Creed. Oxford is home to some of the best writers to ever live. Granted, Ernest Hemingway wrote some great books while in Florida, but he was dying to get out of there.
We understand television markets Mike, we know we’re lucky to be in the best conference there is. While we’re here we’re going to enjoy our successes, I’ve got a feeling we’ll be enjoying them for awhile though. We understand where your argument comes from. What we don’t understand is, why do you have to be such an asshole about it?
I won’t be able to make the trip to Gainesville, I lived in Florida for five years and thank my parents every day for moving us out when they did. If you’re making the trip to the Swamp and see Mike Bianchi though, walk up to him, shoes and all, and tell him he can keep his larger markets. I’d rather live in Mississippi.
Will Crockett is a senior journalism student at The University of Mississippi. He was in Tuscaloosa for the Rebels latest road victory and since none of his actions in Tuscaloosa have surfaced on video, he plans on continuing to write in Oxford for as long as he can. You can follow him on Twitter @CallMeKingsley.